MTV to Air Michael Jackson’s This is It

MTV to Air Michael Jackson’s This is It

Wednesday, November 18, 2009 3:15PM By bridgethumphrey

Ironically, the network that introduced a new generation of fans to Michael Jackson will also air his final performance. According to THR, the MTV Network fought tooth and nail to gain the rights to the posthumously released film, Michael Jackson’s This is It.


MTV played Jackson’s music videos throughout his career, which helped propel the self-proclaimed “King of Pop” to number one rankings during the 1980s. Thus, it should come as no surprise that the MTV Networks have acquired the exclusive U.S. TV rights to air the documentary, This Is It.

“The film is a true testament to Michael’s musical genius, passion and commitment to his craft,” said Van Toffler, president of the MTV Networks Music Group. “Michael Jackson has always been inextricably tied to our viewers as they witnessed his evolution from a talented performer to a global icon who redefined music. Now, with this film, we can help give his fans a chance to see his final performance.”

The film did not reap the box office success Sony and AEG had hoped, but the film did sell millions of tickets and raked in $223 million. This Is It details Jackson’s final concert rehearsal and behind-the-scenes footage as Jackson prepared for his planned comeback tour. MTV viewers are likely still loyal Jackson fans and will presumably give the network exceptional ratings when it airs in the Spring of 2011.

OH FUCK MTV!!!!!! THEY TREATED HIM LIKE SHIT AND HAVE NOOOOOOOOO RIGHTS TO ANNNNNYYYYY OF HIS MATERIAL. Wonder what "skit" they will come up with next to make fun of him!!??

Nobody cares about MTV as who wants to see it will have DVD by then.